It's not science-fiction. One day in the future, we'll all be driving vehicles that are fully powered by electricity. But at this point, fully electric vehicles (EVs) are not suitable for the vast majority of car owners. Especially with concerns over long-distance travelling capability, and the practicalities of how and where to charge. This is why Suzuki Hybrid cars offer a realistic solution to EVs and are a perfect fit for the market right now.
About the project
In 2020, Suzuki introduced three new mild-hybrid models, which included electrified versions of the Vitara and S-Cross SUVs, along with new features for the Swift Sport. The primary challenge at hand was to effectively communicate this significant enhancement to the UK market.
Design Toolkit
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My role
I served as the digital designer on this project, collaborating closely with the art director and the account manager. Together, our responsibilities spanned various aspects of the campaign, from initial wireframing and design to prototyping and testing. Additionally, I contributed to enhancing the supers featured at the end of their TV advertisements.
Main tasks
My main tasks encompassed the creation of a series of banners and email marketing campaigns designed to showcase Suzuki's Hybrid car range. This involved the development of:
- Nurture Email
- Repurchase Email
- Thank You Email
- Brand Story Email
- Animated Banners
- Social media animated posts
- Refining and improving the supers used in their television advertisements.
Email design, banners and digital artwork
