Bringing modern web design & no-code to life
Clario's New Brand: Website Redesign
Clario is a technology company that generates the richest clinical evidence by fusing scientific expertise and global scale into the broadest endpoint technology platform.
I partnered with Brandpie agency to develop a new Clario corporate website. Using 'The Power of Certainty' as the brand idea, together we developed a new name (from ERT | Bioclinica to Clario) and a visual identity. My main role was to design the new website applying the new branding.
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Challenge: Following a merger between two brands, how do you successfully integrate the companies, build confidence among leaders and employees, deliver a world-class brand strategy, and communicate the new direction to the market?
Wireframes and User flows
Crafting User-Friendly Website Blueprints
I worked with the Digital Director to determine the user flow and essential pages, while also creating high-fidelity wireframes. This process allowed me to transition smoothly from brainstorming to defining the key elements of each page. With careful layout and functionality design, I created a cohesive and user-friendly website. The detailed wireframes, in line with the new branding, helped me through the final stages of UI development.
Key design elements
Foundations and final designs
With the final brand colours, we recognised the importance of ensuring compliance with online color accessibility guidelines. This led us to exercise caution and incorporate strong contrasts within the website's design, guaranteeing an inclusive and user-friendly experience.
Final User Interface Designs & Prototype
Even with a lot of content and text on the website, the final design effectively combines graphics, motion, and text to make the user experience engaging and enjoyable.
Components library
Components repository
Upon approval of the final design, I contributed to building a comprehensive library of website components and guidelines.
