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Linux Professional Institute - Digital Campaign
The Linux Professional Institute, DevOps Tools Engineer certification, sets you apart by demonstrating that you are skilled in working with tools that help to increase IT process efficiency and enable product innovation. Whether your focus is on system administration or software development, this certification proves that you have skills that are in high demand – in every industry.
The task: Linux Professional Institute saw that developers and operations managers were being overlooked for DevOps roles, so created a certification to help.
The objectives of this campaign were three:
- Drive participation (with an emphasis on enrolment) in LPI’s DevOps Beta Exams
- Build a database of people who play a role in the planning and/or execution of DevOps (i.e. System Admin Professionals, SDLC Professionals) and those hiring these professionals (i.e. HR and Placement Agency Professionals)
- Build brand: Establish LPI as a career champion, build a reputation of LPI as a resource for Human Resources professionals and build a reputation of LPI as a resource for Placement Agency Professionals.
My role: I served as the digital designer on this project, collaborating closely with the art director and the account manager. I created a range of different assets to work across different digital platforms, from social media assets, emails, video cuts, graphics for the website, user interface design for the landing page or print assets for brochures.