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Suzuki Hybrid - Digital Campaign
In the future, fully electric vehicles (EVs) will become the norm for everyone. However, at present, EVs may not be practical for many car owners due to concerns about long-distance travel capabilities and charging infrastructure. That's why Suzuki Hybrid cars provide a realistic and immediate solution, making them a perfect fit for today's market.
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The task: Suzuki unveiled three new mild-hybrid models, featuring electrified versions of the Vitara and S-Cross SUVs, alongside updated features for the Swift Sport.
With a TV commercial already airing, the focus shifted to seamlessly supporting this launch digitally, extending its impact across email campaigns, banners, and social media platforms.
The goal: effectively communicate these enhancements to the UK market, ensuring Suzuki's message resonated with their target audience.
My role: I served as the digital designer on this project, collaborating closely with the art director and the account manager. Together, our responsibilities spanned various aspects of the campaign, from initial wireframing and design to prototyping and testing.
Additionally, I contributed to enhancing the supers featured at the end of their TV advertisements. My main tasks encompassed the creation of a series of banners and email marketing campaigns designed to showcase Suzuki's Hybrid car range.
This involved the development of: Nurture Email - Repurchase Email - Thank You Email - Brand Story Email - Animated Banners - Social media animated posts - Refining and improving the supers used in their television advertisements.
